Published
Dec 28, 2016
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Flipkart to tie up with celebs to revamp fashion segment

Published
Dec 28, 2016

India’s leading etailer Flipkart will tie up with brands, celebrities, TV channels, Bollywood movies and build stores accordingly as it feels customers are influenced by celebrities when it comes to fashion.


Flipkart

 

“Our data suggests that people (searching for fashion) are influenced mainly by celebrities, Bollywood, Hollywood, friends and brands,”said Rishi Vasudev, vice-president for fashion retail at Flipkart in an Economic Times report. “The revamped section will see the selection presented in this form,” he added.

Flipkart is undisputed leader in the fashion category along with its subsidiaries Myntra and Jabong. This move is expected to further strengthen its hold in the market and compete with rival Amazon which is also rapidly expanding its fashion category.

The move is also in line with Flipkart's core strategy of focusing more on increasing listings by sellers, particularly the smaller long-tail merchants, where Amazon India currently has an edge.

The company has put in place a team of 100 style consultants, who will help curate outfits based on searches made by customers. However, the company clarified that any seller can list on the marketplace as it is only the presentation that will change.

 

 

 

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