Flipkart ties up with Microsoft to boost e-tail sales

By

Maverick Martins

Published
Feb 21, 2017

Indian e-commerce giant Flipkart tied up with global software major Microsoft to use its Azure cloud platform for boosting its e-tail sales.

The strategic partnership was announced by Microsoft CEO Satya Nadella on his maiden visit to Bengaluru after he took over the reins of the world's largest software product firm in February 2014, reported a news agency.

"At Microsoft, we aim to empower every Indian and every Indian organisation with technology through strategic partnerships with innovative firms like Flipkart," said Nadella.
As a public cloud computing platform, Azure provides a range of services, including analytics, storage and networking via cloud.

"By combining our public cloud platform and AI (Artificial Intelligence) capabilities with Flipkart's services and data assets, we will enable the e-tailor to accelerate its digital transformation and deliver new customer experiences," said Nadella.

The decade-old city-based Flipkart plans to leverage AI, machine learning and analytics in Azure such as Cortana Intelligence Suite and Power BI (Business Intelligence) to optimise its data for merchandising, advertising, marketing and customer service.

The Azure platform will add a layer of advanced cloud technologies and analytics to Flipkart's data centres.