Published
Sep 25, 2018
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Flipkart's 'Big Billion Days’ sale to commence from October 10

Published
Sep 25, 2018

Indian e-commerce major Flipkart is back with the fifth edition of its flagship event ‘Big Billion Days’ which will commence on October 10 and conclude on October 14.
 

Flipkart's 'Big Billion Days’ sale to commence from October 10 - Flipkart


The five-day sale event will see several new brand launches across categories offering high discounts to consumers shopping during this period. The company is expecting this year's sale to increase the share of exclusives and private labels ahead of the festive season.
 
Flipkart wants to make this edition the biggest sale event and for that has doubled its inventory capacity by on-boarding new sellers to meet the set targets.

"This year marks the fifth edition of TBBD and we are focused on making it the biggest and best one yet. After working closely with our sellers and brands over the last few months, we plan to deliver unparalleled, diverse, and affordable offerings to customers in every corner of India," Flipkart CEO Kalyan Krishnamurthy said in a statement.
 
To promote the sale event and reach out to a wider audience, Flipkart has also partnered with celebrities like Amitabh Bachchan, Deepika Padukone, Virat Kohli, and others to create engaging personalised content for social media.
 
The Big Billion Days sale is one of the highest revenue generating sale events for Flipkart and over the years has helped the company acquire new customers to maintain its dominant position in the Indian market.

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