Flipkart looks to boost sales Microsoft's artificial intelligence technology

By

Maverick Martins

Published
Sep 26, 2017

E-commerce giant Flipkart is planning to boost its sales with Microsoft’s artificial intelligence and machine learning solutions said a company official.
 

Many e-commerce firms in India are investing heavily in technology to drive sales and be competitive in India’s e-commerce market.
 
Flipkart's recent 'Big Billion Day' sale saw three times more users and nearly 30 times its usual traffic all thanks to its enhanced technology features and now looking to further improve its systems to increase future sales.

Microsoft has invested USD 200 million to build its technology capabilities which will help Flipkart achieve its sales target.
 
"AI and ML are becoming focus for us now. We think there is a lot of opportunity to optimise how we do things like merchandising and offer placement. So we are putting those systems in place and looking to take away any kind of manual tuning and optimisation", Vinay YS, Vice-President of Engineering at Flipkart, told the Economic Times.
 
“We mostly look at Microsoft from the point of view of AI and ML. There are a lot of those capabilities on Microsoft side that we would like to leverage. On aspects like voice recognition we want to partner with them deeply,” Vinay said.
 
Flipkart had announced its strategic tie-up with Microsoft in February. It had also announced that it would use Microsoft's Azure cloud-computing platform.