Flipkart launches "India Ka Fashion Capital" with Network18 Digital

Flipkart has created a web series with Network18 Digital, produced by Firstpost Studio, called "India Ka Fashion Capital". It explores fashion trends and their origins.


Flipkart has launched a web-series called "India Ka Fashion Capital" with Network18 Digital - Firstpost- Facebook

The show, powered by Flipkart, sees the host Ira Dubey travel India’s city streets to discover how they have contributed to iconic fashion trends. The show will share fashion trivia and explore a variety of Indian cities. Each episode is 8-10 minutes long and there are five episodes in the documentary series.

“India's local fashion markets play an integral role in molding the country's fashion culture,” said Sushanth Ravikumar, Flipkart’s Associate Director of Brand Marketing. “Flipkart aims to recreate and improve on the best aspects of these markets. This web series explores what makes Flipkart Fashion 'India Ka Fashion Capital' in a manner that is genuinely interesting and our partnership with Network18 Digital enables us to reach a diverse audience with quality content."

Our offerings to our viewers are accentuated by effective collaborations with brands such as Flipkart,” said Azim Lalani¸ the Business Head of the English General News Cluster at Network 18. “It’s a two-way association where our content significantly highlights the brands’ efforts and assists them with achieving their communication goals. For Flipkart’s India Ka Fashion Capital we have creatively reinforced the platform’s standing as one-stop-destination for all things fashion. Along with delivering an innovative marketing solution to the brand we are sharing excellent content for our discerning audience that diligently follows fashion trends. The unique show also adds to our repertoire of path-breaking digital offerings."

The series is now available on Network18 Digital websites and on Firstpost and Flipkart’s YouTube channels.

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