Fifty Degree to enter brick and mortar space

The flagship brand of V3 Exports, Fifty Degree, will soon foray into the offline retail segment in India by opening stores in malls.

After recently entering the Indian market with celebrity Gaurav Chopra as its brand ambassador, Fifty Degree currently is an online-only brand selling on e-commerce platforms like Amazon, Flipkart, Paytm and through its own website.

Fifty Degree is now looking to expand its retail presence across the country in the coming years after successfully launching on leading e-commerce platforms last month.

Vinay Mehra, Founder & MD of Fifty Degree in a statement said, “Fifty Degree is not just any lifestyle premium brand, it caters to the needs of the consumers who are looking to break away from their regular, boring, monotonous dressing.”

“We are now planning to launch our kiosks at leading malls this financial year. The movement on this will start from October 2018.”

The brand recently launched its latest collection of men’s t-shirts in four categories: formals, basics, sports, and casuals.

Commenting on the new collection, Gaurav Chopra said, “Fifty Degree t-Shirts reflect the pulse of the current generation which looks at clothing as more than a reflection of their attitude and status. Fifty Degree encapsulates that vibe in each thread.”

The owner of Fifty Degree, V3 Exports, is based in Mumbai and exports garments to both Gulf and European countries.

Fifty Degree to enter brick and mortar space

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