Fifty Degree partners with e-commerce firms for online push

By

Maverick Martins

Published
Aug 28, 2018

The flagship brand of V3 Exports, Fifty Degree, has entered into strategic partnerships with leading e-commerce firms to widen its presence and boost sales in India.

After recently entering the Indian market with celebrity Gaurav Chopra as its brand ambassador, Fifty Degree will sell online on leading platforms like Flipkart, Amazon and Paytm.
 
Fifty Degree will further expand its retail presence across the country and plans to tie up with additional fashion e-commerce firms in the coming months.

“Based on the growth and with sure measured steps we are also planning to spread our product availability through a Kiosk Model and EBOs across the country, with focus on South and West India. We are also in conversation with some large e-commerce platforms; Fifty Degree will also soon be available on a few additional platforms,” said Fifty Degree founder and MD Vinay Mehra.

Fifty Degree is looking to make inroads into the booming Indian t-shirt market which is expected to be a Rs 23,000 crore market by the end of the current fiscal year.
 
The newly launched brand specialises in t-shirts offering formals, basics, sports, and casuals. The owner of Fifty Degree, V3 Exports, is based in Mumbai and exports garments to both Gulf and European countries.