Fifty Degree launches men's t-shirt line for Indian customers

By

Isabelle Crossley

Published
Jun 12, 2018

The flagship brand of V3 Exports, Fifty Degree, has launched its entire range of men’s t-shirts in four categories: formals, basics, sports, and casuals.

After recently entering the Indian market and naming the celebrity Gaurav Chopra as its brand ambassador, Fifty Degree has launched its entire line of menswear t-shirts. The brand has products divided into four categories: formals, basics, sports, and casuals, which are all displayed on its new website.

“The brand has an array of basic solid t-shirts that are crafted to help patrons go effortlessly from day to night without compromising on their style or quality,” said the brand in a press release.

The brand’s t-shirts start at Rs 999 for basic t-shirts and go up to Rs 1,999 for formal polo shirts. All of Fifty Degree’s t-shirts are made with super combed cotton yarn and are soft flow dyed for colour fastness. The t-shirts are also anti-pilling, shrinkage controlled, sweat absorbent, and anti-static processed.
 
The owner of Fifty Degree, V3 Exports, is based in Mumbai and exports garments to both Gulf and European countries. The launch of Fifty Degree marks the business’ foray into the Indian domestic market.