Femina Flaunt collaborates with Iris Brands to launch eyewear collection

By

Maverick Martins

Published
Feb 8, 2018

Femina Flaunt, a retail brand by Bennett, Coleman & Co Ltd has partnered with Iris Brands LLP to launch an exclusive Femina Flaunt eyewear collection.
 

The collection will include both sunglasses & optical offering in-trend retro chic shapes, styles & colours with an international pallet & hybrid iteration. It was recently launched at the International trade fair and exhibition Optic India 2018, in Mumbai
 
The retail brand Femina Flaunt had earlier collaborated with fashion retail chain Shoppers Stop to launch its consumer products across core fashion categories like apparel, footwear, bags and accessories.

Speaking about the collaboration, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, in a statement said, “Branded eyewear is a rapidly growing category, given today’s lifestyle and aspirations. We’re excited to partner with IRIS, to launch Femina Flaunt eyewear. The launch of eyewear is in line with our plans to add complementing categories to Femina FLAUNT’s core range of fashion offerings.”
 
CEO of Iris, Bhavin Kothari added “The collection offers Indian women an opportunity to explore their personalities and style quotient from suiting their face contours to the eclectic colour palette and their individual fashion sense."
 
The ‘Femina Flaunt’ eyewear collection is priced from Rs 1700 to 4,000 ($25 to $60) and will be available across 200 outlets comprising of modern retail, speciality chains, general trade and online.