Fashion industry veteran launches e-commerce platform

Fashion executive, author and industry veteran, Deanna Hodges has launched Yonduur.com, an e-commerce marketplace, dedicated to the industry-wide problem of moving close-outs, overstocks and excess inventory. Yonduur is meant to move excess and previous seasons’ goods out of the brands’ warehouse and convert them into cash for their business.

Hodges' years in the fashion industry manufacturing her eponymous brand as well as private label for other companies lead her to develop a solution for the excess inventory and samples that pile very quickly season after season.

“I have tried almost every option available over the years to move close-outs in order to free up my warehouse space so I could bring in more goods. I quickly realised that I was basically giving the goods away in order to move them quickly. I had already made my money on these goods but I still felt like there had to be a better way to convert my goods into more cash and additional brand awareness for my business," she said.

Yonduur.com is a way for brands to move these excess goods through multiple channels simultaneously with minimal effort on the part of the brand, which in essence saves the brand the money that it costs to continuously handle these goods. It is also a way for shoppers to find great brands at truly closeout prices. They can shop with confidence as all brands are verified and brand registered on Yonduur.

To introduce Yonduur, the company is hosting a Yonduur Southern California Experience Giveaway.

Hodges has 29 years experience in the apparel industry, a MBA and MIB from Webster University and her book Woman on Top is due out in late 2017. She is also the fashion expert offering fashion tips on the nationally syndicated Dorinda Clark Cole Show.