Published
Jan 22, 2019
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Fabindia to open 40 experience centres to drive growth

Published
Jan 22, 2019

Ethnic apparel and furnishings retailer Fabindia is looking to open around 40 experience centres across the country to drive the next phase of growth for the company.
 

Fabindia to open 40 experience centres to drive growth


The company will take the franchise route for the expansion of its experience centres and expecting strong sales from these centres in the future.
 
As a result of demonetisation and implementation of the Goods and Services Tax (GST), Fabindia had witnessed a slowdown in sales revenue last fiscal posting Rs1, 060 crore (approx $149 million) with a profit of Rs 59 crore.

The company is looking to revive its fortunes going forward with its experience centres and omni-channel strategy.
 
“The experience centres is a priority channel for us for the next phase of our growth. We expect our experience centres to contribute significantly to the company’s sales in the long term. We expect to have about 40 such centres by March 2020. In the next few months, we plan to take this format to nearly ten more cities such as Chandigarh, Kolkata, and Pune,” Viney Singh, managing director, Fabindia, told Businessline.
 
“We are focussing on the omni-channel strategy and the online channel is important for us. We have recently begun offering bespoke services for men wear on our website,” Singh added.
 
Fabindia currently has more than 300 stores across 105 cities in India and 11 international stores. It is also available on all leading e-commerce websites.

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