FabAlley plans ten stores and 100 shop-in-shops for next year

By

Isabelle Crossley

Published
Dec 12, 2017

The high street fashion brand FabAlley have announced that they plan to open ten flagship stores and 100 shop-in-shops throughout India over the course of the coming year.

FabAlley and its sister brand Curve will have opened a joint total of 100 shop-in-shops by 2019, according to the brand’s plans. Although there are no current plans to open exclusive stores for Curve, FabAlley will increase its flagship store count by ten next year. The brand, which currently has a physical presence in India, Sri Lanka, Dubai, and Mauritius, will also continue to work on expanding online internationally, predominately into the UK market and in the Middle East.

Although FabAlley retails from its own e-commerce store in the US, FabAlley’s Co-Founder, Shivani Poddar has stated that further expansion there is not a current priority due to the amount of investment necessary to “break in” to the American market.

Speaking about the brand’s expansion plans for the coming year, Poddar said: “We would be spending around US$1 million [approximately 6.6 crore rupees] to open stores in metros including NCR, Mumbai, Bengaluru, Hyderabad, and Pune in the first phase.”

Poddar also stated that the brand is currently “well-funded and focused on expansion” but that, during the second half of next year, they will start another round of funding.

“After being fairly strong from an online point of view, we still felt that there [are] a lot of customers who wanted to kind of touch and then buy the product as oppose to buying online,” said Poddar about the brand’s omni-channel approach. “We felt if we have enough touch and feel points for customers to get familiar with the brand, it is easier for them to transition from online to offline. After reaching a certain stage, we felt the next level of growth will come from ensuring enough outlets offline, so that customers can shop on all channels,” she elaborated.