Published
Apr 19, 2017
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FLF’s Brand Factory to open around 250 stores in 5 years across India

Published
Apr 19, 2017

Kishore Biyani promoted Future Lifestyle Fashion retail chain Brand Factory plans to open around 250 stores in next 5 years with immediate plan of adding 100 stores in next 3 years, according to a report in the Economic Times.


FLF’s Brand Factory to open around 250 stores in 5 years across India - Brand Factory



“Initially we planned to be 100 stores by 2020, but back on the response we received from our recently concluded ‘50% Anything & Everything’ sale last week, now we have revised our plan and targeting to be 200-250 stores by 2022. The immediate plan is to open 100 new stores by next 3 years, and we want to penetrate all the towns and cities in the country,” said Suresh Sadhwani, CEO, Brand Factory.

“We are typically away from the main market. We have our stand alone format which is not into malls. Because we are away from the main market that keeps our rental and other operational expenses low. Also, the products that we produce in bulks help us in margin. Additionally, there are brands those come and offer discount on their own cost. These aspects help us to sustain our model. Merchandise production, low rental and brand participation all three things put together we are in a profitable business model”, Sadhwani added.

Brand Factory retails around 200 brands out of which 30% forms their own brands in the stores. Brand Factory operates 55 stores in 22 cities presently.
 

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