Published
Jul 20, 2018
Download
Download the article
Print
Text size

FBB launches sleepwear brand Shyla with ‘Pretty Har Pal’ campaign

Published
Jul 20, 2018

Fashion Big Bazaar (FBB), the fashion unit of Future Group, has launched its sleepwear brand ‘Shyla’ in the Indian market with ‘Pretty Har Pal’ (Pretty Every Moment) campaign.


FBB launches sleepwear brand Shyla with ‘Pretty Har Pal’ campaign - FBB


Shyla will offer a wide range of sleepwear fashion for women that include tees, pajamas, sleep gowns, palazzos, printed pants, shorts and more. The price range stars from Rs 199 (approx $3).
 
Commenting on the launch, Prachi Mohapatra, CMO of FBB, said: “FBB has been a pioneer when it comes to trendy youth fashion. We are delighted to launch Shyla and celebrate it with ‘Pretty Har Pal’ campaign. The campaign is refreshing and cherishes small joys of life and at the same time showcases the entire collection.”

Shyla’s collection will be available at FBB in Big Bazaar, Big Bazaar Gen Nxt and standalone fbb stores across the country.
 
FBB has undergone a significant transformation over the last few months and diversified its portfolio across all segments as it aims be one of the top ten performing global fashion brands by end 2019.
 
FBB is planning massive expansion and will add 140 exclusive brand outlets with an investment of Rs 350 crore ($52 million) in the next two years. Currently, FBB has 62 exclusive brand outlets and also retails through 385 points of sales in Big Bazaar stores.

Copyright © 2024 FashionNetwork.com All rights reserved.