Aug 18, 2017
Experimental masks and corsets on the runway at Doodlage for LFW
Aug 18, 2017
Doodlage’s “Dreams and Dystopia” collection in collaboration with Conserve India featured garments made from textile scraps and Avant Guard masks on Lakmé Fashion Week’s (LFW’s) second day dedicated to sustainable fashion.
Doodlage uses discarded industrial fabrics in order to reduce fabric waste, a major concern for the garment industry both globally and in India specifically. It is for this reason that the brand was chosen to participate in LFW’s Sustainable Fashion Day on the second day of LFW.
Arguably the most striking element of the Doodlage collection was the masks many of the models wore that were made out of flowers, twigs, and butterflies but structured like muzzles to create a hard/soft contrast. Parts of the models’ faces were obscured by the masks and their detailing reflected the garments on the runway. The colour palate featured contrasting deep and pastel hues and slogans were also incorporated into the designs.
The collection was made in collaboration with Conserve India which is a New Delhi-based organisation that re-purposes used polybags, discarded seat belts, and tyre tubes. Doodlage posted a short explanation of the collection on its social media sites and explained: “The collection brings together kilos of discarded industrial fabrics, patched and embroidered over to create a short collection for our first drop of Autumn/Winter.”
Doodlage was founded in 2012 with the aim of using recycled textiles to create edgy fashion looks. The brand does not have its own flagship store but is available in boutiques throughout metro cities in India such as Pune and Jaipur as well as in one boutique each in England and Canada.
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