Euro Fashion Inners signs Sidharth Malhotra as brand ambassador

By

Maverick Martins

Published
Apr 18, 2017

Premium innerwear brand, Euro Fashion Inners (popularly known as Euro Fashions) has announced Bollywood actor Sidharth Malhotra as its brand ambassador.

“It’s great to be associated with Euro Fashion Innerwear and be a part of their revamped collection. Their products have cutting-edge designs, innovative fabrics, exceptional fit, and quality. Its youthful disposition and appeal is what led me to join forces with the brand." Siddharth Malhotra said in a statement.

Euro Fashion’s association with Sidharth Malhotra comes at a point when the brand is growing rapidly to make its presence felt in the knitwear industry in India and abroad.

Rajnish Agarwal, Euro Brand President said, “Sidharth brings in a dash of freshness to the brand and stands for everything that clearly defines the attributes of Brand Euro viz. young, sexy, stylish, cheerful, aspirational, innovative and consistent. We are very kicked up about this association and hope to have an exciting journey with him.”

Euro Fashions is one of the fasted growing innerwear brands catering to the premium segment. The brand had been launching various new products and adding to its distribution network in order to consolidate its foothold in the consumer market globally.