Ethnicwear brand Sabhyata to open 60 new stores by 2017

By

Maverick Martins

Published
Oct 18, 2016

Ethnic wear brand Sabhyata plans to open 60 more stores across India by the end of 2017, taking the total store count to 100 from 40.

Launched in 2003, the company plans to reach Rs.100 crore in revenue by March 2017 and is hoping to double this number to Rs.200 crore by 2018. Sabhyata closed the 2015-16 fiscal at Rs.75 crore.
 
“We are opening two stores every month. 90% of our stores are company-owned, rest are franchised. We are targeting southern and eastern parts of the country particularly Kerala, Chennai and Guwahati,” said Pankaj Anand, director at Sabhyata, which currently operates in Delhi, Mumbai, Bangalore and Amritsar.

The company sells traditional apparel for both women and men. Each is priced between Rs 449 and Rs.2, 500 and is sold through its 40 stand-alone stores and online marketplace Jabong.
 
The company also plans to launch its own e-commerce platform.

“We have stopped selling apparels through online marketplaces except for Jabong. We will be coming up with our own website probably in the next two months to sell our product,” said Anand.