Ethnic wear brand Biba launches jewellery collection

Biba, a leading Indian ethnic wear brand has expanded its product portfolio with the launch of ‘Biba Jewellery’ ahead of the festive season in India.

The jewellery line includes an array of trendy and fashionable neckpieces, bracelets, earnings, finger rings in precious and semi precious stone and metals, the company said in a statement. The collection starts from Rs 1,500 (approx $25) onwards.

Biba is well known for its ethnic wear and ethnic-western mix, with its jewellery line it aims to give customers a complete look under one roof by offering them accessories that match with their outfits.

Managing Director, BIBA, Siddharth Bindra in a statement said, “We are extremely delightful to launch the ‘BIBA Jewellery’ range this festive season and looks forward to provide our customers a complete look under one umbrella. The jewellery range has a complete synergy with our existing collection and compliments the various looks that we have to offer in store.”

Biba is currently available in 230 physical stores across 105 Indian cities. It also has plans to open around 150 and 200 new brick and mortar stores across India in the next two to three years.

The new jewellery collection will be available at select Biba stores across the country and their online website

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