Drumohr opens its first store outside of Italy

Drumohr is increasing its international development. The historic Scottish house, which found a new home in Italy in 2006, is looking to increase its visibility and develop internationally. It has just opened its very first store abroad, in Japan. A nearly 2,200 square foot space located in Tokyo's Aoyama district, at 5-46-12 Jingumae, Shibuya-ku.
The Drumohr store in Tokyo - Drumohr

By the end of 2017, the brand plans to have three other stores outside of Italy, notably in New York and Northern Europe, probably Antwerp. "The goal is to open ten or so stores. These last two years, we have restructured the company by concentrating on production. Now we are entering the expansion and marketing phase. Italy represents 50% of our sales, followed by Japan, our main international outlet, which makes up for 38% of the total sales," stated Michele Ciocca, president of Drumohr, who runs the company with his brother Filippo.

Drumhor's official relaunch began last month with the inauguration of the new store in Milan. The barely thousand square foot store that was opened on Via Montenapoleone in 2007 was closed and replaced by a lofty and luminous space. Covering 1,600 square feet, it is not too far off, located at n°45 Via Manzoni, and displays a new store concept. Sober but elegant, the concept created by the M2 Atelier architecture firm of Marijana Radovic and Marco Bonelli, was also applied in the Tokyo store.

The two Ciocca brothers inherited the historic Scottish luxury knitwear brand founded in 1770, which the Ciocca de Brescia group (Northern Italy), the family company specialised in the manufacture of knitwear and footwear, produced under license before acquiring it in 2006.
The new store concept adopted by Drumohr

Considerable investments were made in the purchase of the latest generation machine tools to ensure 100% made in Italy production, while an external manager was recruited for the first time, Matteo Anchisi, appointed managing director. At the same time, substantive work was carried out to expand the collection, which is refocused on menswear and now offers a total look.

The brand known for its famous "biscottino" pattern has expanded its range with articles with sleeves, shirts, trousers, small leather goods and a line of shoes manufactured internally thanks to the purchase of shoemaker Pellettieri di Parma in 2009.

Distributed through 350 or so multi-brand stores and three single-brand stores in Italy (Milan, Alassio and Forte dei Marmi), Drumohr is expecting 8 million euros in revenue for 2014 and forecasts reaching 15 million in the next three years.

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