Diljit Dosanjh to endorse Future group’s fashion brand 'FBB'

FBB, a fashion subsidiary of Future Group has signed actor/singer Diljit Dosanjh as brand ambassador for its menswear range.
Diljit Dosanjh - Facebook

The brand is looking to cash in on Diljit’s popularity and strengthen its reach especially in the North Indian regions like Delhi, NCR, Punjab and Haryana.
The actor will be seen endorsing the brand’s entire men's range which includes casual, sports, ethnic, formal and party collection, read a statement.
"Fashion is one's own style statement. The clothes you wear are an extension of your personality. Through my association with fbb, I will explore different styles and hope my fans are inspired to discover fashion that defines their personality," Diljit said.
Commenting on Diljit appointment as the brand’s face, Rajesh Seth, Chief Operating Officer at fbb, said: "Diljit represents today's youth and connects seamlessly with fbb's target audience. With this association we would like to capitalize on his popularity and strengthen our reach in the entire north zone."
FBB brand is owned by Future group firm Future Retail which has around 955 operational stores across Big Bazaar, FBB, Easyday, Foodhall, ezone and Home Town in 298 cities across India.

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