Demonetisation drive to favour country's big gold jewellery store chains, says WGC

India's drive to bring transparency to bullion trading, along with the rise of branded gold jewellery, could help major retailers raise their share of the world's second-biggest gold market to 40 percent by 2020, the World Gold Council (WGC) said.

Somasundaram PR, managing director of the WGC's Indian operations, said on Tuesday Prime Minister Narendra Modi's move to scrap 500 and 1,000 rupee banknotes - a 'demonetisation' crackdown on corruption and tax evasion - will boost larger jewellery retailers' market share from 30 percent in 2015.

"The issue the industry is facing today is lack of transparency," said Somasundaram, speaking in an interview as the WGC published a report on the Indian gold trade. "This is addressed by demonetisation...Consumers will be forced to pay by cheque or digital payments for large transactions."

Known as 'organised retailers', firms like Titan Co Ltd, P C Jeweller Ltd and Gitanjali Gems Ltd have seen their share of a traditionally fragmented market rocket from just 5 percent in 2000 as young consumers switched to branded jewellery.

Many of India's 400,000 jewellers have traditionally sold gold in cash transactions, with small retailers often skipping written documentation in an attempt to avoid paying taxes while people with wealth not recorded in accounting books preferred to buy without invoices or receipts.

More than 70 percent of the country's gold sales have been in cash up to now. Those transactions, along with a 10 percent import duty on gold imposed in recent years, have boosted smuggling, Somasundaram said.

Prime Minister's Modi's drastic move - withdrawing bills equivalent to 86 percent of the value of cash in circulation - will help curb smuggling, the WGC said in its report. Smugglers offered a discount as high as $100 an ounce in 2016, disrupting the gold supply business.

"The grey market will disappear due to cashless transactions," Somasundaram said. "It will help both consumers and industry in long run."

In its report, the WGC noted that the government's move to charge lower duty on imports of dore - a semi-pure alloy made by miners - than on refined bullion had boosted refining capacity in India to 1,450 tonnes per annum.

However, much of that refining capacity remains unutilised due to limits on sourcing dore, the WGC said, pointing to the prospect of deals within the industry.

"There could be a period of consolidation. Bigger refiners will strengthen themselves by acquiring smaller players," Somasundaram said.