8 334
Fashion Jobs
BENCHMARK SERVICES
Area Sales Manager - Sme Lap With Top Nbfc Company
Permanent · AHMEDABAD
GENIUS CONSULTANTS
Opening For Territory Sales Manager OR Area Business Manager
Permanent · NASHIK
TALISMAN HR SOLUTIONS
Area Sales Manager (Transportation & Logistics Company)
Permanent · AHMEDABAD
AUXIN RECRUITMENT CONSULTANTS
Area Sales Manager | Lap | Hyderabad
Permanent · HYDERABAD
BERGER PAINTS
Area Sales Manager Wood Coating
Permanent · ROHTAK
360 REALTORS
Hiring -Team Leader/ Sales Manager / Relationship Manager| Pune
Permanent · PUNE
LEVI'S
Senior Supply Planner
Permanent · BENGALURU
ADIDAS
Manager -Tech Infrastructure
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations FP&A
Permanent · CHENNAI
ADIDAS
sr. Manager Merchandising Ecommerce - em Hub
Permanent · GURUGRAM
ADIDAS
sr. Manager- DPC Partner Program
Permanent · GURUGRAM
L'OREAL GROUP
Online Brand Manager
Permanent · MUMBAI
L'OREAL GROUP
Retail And Education Manager - Ysl
Permanent · MUMBAI
JCPENNEY
Senior Manager
Permanent · BENGALURU
DAMYAA PJ FOODS
Area Sales Manager/Regional Sales Manager
Permanent · ROHTAK
ON TIME SOLUTIONS
Branded Fmcg Company Opening For Area Sales Manager in North Kerala
Permanent ·
HECTOR AND STREAK CONSULTING
Sales Engineer / am / Manager - Ups
Permanent · MUMBAI
HDFC LIFE
Hiring For Associate Area Manager-Abp Channel
Permanent ·
STONELAM SURFACES LLP
Area Sales Manager- Project Sales
Permanent · CHENNAI
SHINE
Oracle Functional Consultant - Scm
Permanent ·
SHINE
System Administrator
Permanent ·
SHINE
Information Technology Executive
Permanent ·
Published
Sep 26, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Debenhams extends experience and beauty offer with Blow stake

Published
Sep 26, 2017

Debenhams, like most major retailers these days, is trying to focus on the areas that are growing strongly and beauty, as well as experience-based retail and its latest investment sums up both of these strategy strands.


Blow Ltd



It has taken a stake in Blow Ltd, the beauty app that sends hairstylists or make-up artists and nail technicians to a customer’s home (or office). The firm has been growing fast and currently employs 350 beauticians.

Debenhams will open Blow Bars in its Oxford Street flagship store as well as its Bullring Birmingham store and in Manchester during this season.

Debenhams only has a minority stake, for which it has paid £7.5 million, but it’s significant because the purchase is the first major move by the department store giant’s still-relatively-new CEO Sergio Bucher following the announcement of the firm’s new strategy plans.

The 164-store chain saw profits falling more than 6% when it reported its latest set of results this spring and so a move into major growth areas is clearly needed.

Beauty is a £4 billion sector in the UK and the Blow buy means the retailer can open Blow ‘bars’ in its stores. That will also mean a much wider exposure for the Blow brand itself, which it can leverage to grow its at-home offer further.

Debenhams said the stake purchase would give it “a disruptive proposition in the large but fragmented beauty services market via a tech-enabled premium service provider”.

Bucher added: “The step is a strategic move which ties into multiple facets of our Debenhams Redesigned strategy. This will allow us to scale up our beauty services offer rapidly, and bring brands closer to customers both in-store and in their own homes. Through partnering with Blow Ltd, Debenhams can adopt an entrepreneurial approach to a growing market, acquiring external expertise with flexibility and low overhead commitments.”  

Blow was founded by former Elle UK and Grazia Editor-in-Chief Fiona McIntosh and venture capitalist Dharmash Mistry and this spring brought ex-Just Eat Divisional Director Brian Hickey on board as CEO to drive its expansion plans.

It also raised £3.5 million in funding from Unilever’s venture capital operation as it expanded in the UK and prepared to grow abroad.

Copyright © 2024 FashionNetwork.com All rights reserved.