Deal Jeans plans shoe line launch and retail expansion in India and internationally

By

Isabelle Crossley

Published
Aug 24, 2017

Starting with Rudrapur, Thane, and Malad, Deal Jeans is rolling out a large retail expansion in India that will lead to 30 brick and mortar stores in the country and an expansion into both Dubai and Africa.

On August 23, Deal Jeans opened a 1,831 square meter store in Malad, West Mumbai, and announced that they plan to open 30 more stores by the end of this fiscal year. The brand, which has been growing at an average turnover growth of 40 percent yearly, currently has four stores in Mumbai and 18 across India.

The new wave of stores will stick the brand’s denim line as well as other forms of casual wear and the label’s accessory line, E20 Accessories. The CEO of Deal Jeans, Apeksha Patel, explained further: “We are planning to launch shoes under E2O Accessories and also looking forward to open separate stores for Deal Girls soon.”

Following the opening of 30 stores country wide, the brand aims to take its turnover up to 1,000 crore rupees (approximately 150 million dollars) within the next five years. Deal Jeans already has stores in Lebannon but will now expand into Dubai and Africa although numbers of stores planned have not yet been released.

Deal Jeans was founded in 2000 and has won several awards including a National Industrial Excellence Award in 2016 and Best Ladies Western-wear Brand in 2015. The brand is available in many MBOs and LFS across India as well as on e-commerce platforms such as Myntra, Snapdeal, and Shoppers Stop.