Crocs to expand retail footprint, aims to double business in 3 years

By

Maverick Martins

Published
Mar 6, 2017

Footwear brand Crocs is aiming to double its India business in the next three years by entering the casual footwear category and expanding its retail network.

"We plan to expand our brand to a pure casual footwear brand. Over 4-5 years, we want to be a larger player in the casual footwear category and capture 10 per cent market share," Crocs India Managing Director Deepak Chhabra, told a news agency.

"We are growing at over 35 per cent year-on-year. In terms of outlook, we will be doubling our India business in 3 years. We will achieve this through widening our product portfolio and geographic expansion," he added.

The company, which does not share its financial numbers, globally sold 55 million pairs of shoes in 2016. It sold 1.5 million pairs in India last year.
 
On expansion, Chhabra said: "We plan to open 50 standalone stores this calendar year. Going forward, standalone stores will be an important growth channel for us. We want to expand our retail network in East and North-East part of the country".

At present, the company has 1,000 points of sales including over 35 exclusive stores.