Cricketer K. L. Rahul partners with Zeko Online for streetwear brand ‘Gully’

By

Maverick Martins

Published
Apr 23, 2018

Indian cricketer K. L. Rahul has partnered with Zeko Online to launch his exclusive streetwear label ‘Gully’. With the launch of Gully, Rahul joins a host of Indian cricket players like Virat Kohli, Yuvraj Singh, MS Dhoni and Sachin Tendulkar among many others to own fashion brands.
 

As retail partners for the brand, Zeko Online will be collaborating with various e-commerce firms to sell the brand online initially and also plans to open physical outlets in the coming months.
 
The streetwear brand is targeted mainly at the youth and it hopes to cash in on K. L. Rahul’s popularity to drive sales especially during the domestic cricket tourney Indian Premier League which is currently underway. The Gully range currently includes tee-shirts, joggers, shorts and will expand its portfolio by adding jeans and sweatshirts.

Arjavi Shah Marwaha, director, Zeko Online in a statement said, “The core of the brand is street culture, hip-hop, rap and street sports. Our target audience is the youth. Gully is an everyday wear brand, with an emphasis on comfort and quality at a reasonable cost.”
 
“Initially all our products will be available on one of India’s leading online market places and soon on our own website. We will be expanding to offline retail through unique Gully pop-up retail experience stores. We are also in talks with a few investors and after funding we will look at rapid expansions through other channels,” said Marwaha.
 
“Streetwear brands are extremely popular in western countries and we have seen lot of Hollywood and sport personalities promoting them. Through Gully we are entering an uncharted territory and with K. L. Rahul on board, we are confident that we will be able to set-up a new trend and culture,” Marwaha added.