Clovia expands product portfolio, launches swimwear collection

India’s fastest growing lingerie brand Clovia has expanded its product portfolio with the launch of its new swimwear collection that will be available online and offline across the country.
 
Clovia expands product portfolio, launches swimwear collection - Clovia

Clovia’s swimwear range includes one-pieces, bikinis, halter, monokini, tankini, body suits and also beach dresses which are priced at a range of Rs 1399 (approx $22) and above.
 
Commenting on the launch, Suman Chowdhury, COO at Clovia in a statement said, "Swimwear has become an important part of a woman's wardrobe. Women seek swimwear that is not only comfortable, but is also a fashion statement.”
 
Clovia, which is run by Purple Panda Fashions, sells private label lingerie manufactured by third party units. It currently works with over 16 such units situated across Delhi-NCR.
 
Clovia is looking to expand its offline presence across the country and plans to add 15 exclusive stores in metros & tier II, III cities over the next three years.
 
Founded in 2013, currently it is available online on its own website and other e-commerce websites besides shop-in-shops, airport installations and exclusive brand outlets across the country.
 

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