Children's wear brand Little Street to expand product offerings

The children's wear brand Little Street plans to open 25 exclusive brand outlets by the end of 2019 and, currently catering to children aged 2-14 years old, also plans to make clothing for toddlers.

Little Street plans to open 25 exclusive brand outlets by the end of 2019 - Stock Photo

Little Street, which currently has a presence in North India North-East, Bihar, Karnataka, Maharashtra, Goa, Chattisgarh, and Madhya Pradesh is steadily expanding across the country. The brand aims to open 25 exclusive brand outlets over the 2018 to 2019 period. The brand is currently available in over 880 multibrand stores.

The brand, which has just released its autumn/winter collection, focuses on t-shirts and tops and recently launched a range of sweatshirts and hoodies. The brand is positioned in the value section of the market.

The brand has reported an annual growth rate of 40 percent and a turnover of Rs 6 crore ($0.9 million) last year. The brand has a target turnover of Rs 25 crore for the next few years and so is expecting sizeable growth.

The business is not yet present in Rajasthan, Telangana, Jharkhand, Kerala, Tamil Nadu, and Gujarat but will soon be entering these markets. The brand will expand into the new markets once it has achieved its revenue and retail targets in the markets it is already present in.

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