Candyskin collaborates with MTV for lingerie collection

By

Maverick Martins

Published
Oct 15, 2018

Indian lingerie brand Candyskin has collaborated with MTV India to launch an exclusive lingerie collection named ‘Candyskin x MTV Lace Stories’.
 

The collection includes a wide range of bralettes and panties in 15 different styles. It has been priced from Rs 1299 (approx $20) upwards and will be sold exclusively on the Candyskin website.
 
Commenting on the collaboration with MTV India, Richa Vipan Kalra, Co-Founder of Candyskin, in a statement said, “We and MTV, both being youth brands, strongly believe in addressing to the youth issues apart from the pop culture and trendy lifestyles. It’s a misconception that bra shopping is comparatively easier for women having small or average breasts which is not the case. They too face challenges and deserve a better-fitting bra which looks sexy at the same point of time.”

“It feels great to be associating again with a brand like MTV India who thinks on the parallel lines. The aim behind this collaboration is to collectively raise a bar of boldness in the market through this collection. The collection is a perfect combination of playful functionality and lace style oozing sexiness. I hope our consumers will like it,” she added.
 
Candyskin is an e-commerce-based lingerie brand founded in Mumbai. The brand is currently present in over 30 brick and mortar stores across the country.