Brand Factory to celebrate National Brand Week

Future Lifestyle Fashion Limited owned Brand Factory is planning to take on e-commerce biggies with its national brand week campaign until August 15 to celebrate India’s 70th birthday.
Brand Factory

Brand Factory is using the discount model to attract customers who usually shop online because of the heavy discounts offered by etailers.
The Independence Day campaign will run for five days at all its stores, and the company is again banking on heavy discounts to drive sales offering up to 70% discount similar to that offered by online retailers like Myntra and Amazon during their sale events.
“We are really excited about the National Brands Week campaign at all Brand Factory stores. We want our customers to celebrate India’s 70th birthday with their right to wear brands every day. The emphasis at Brand Factory has always been to offer customers the widest range of brands and categories possible at absolutely great prices in an ambience that befits the brand” Business Head, Brand Factory, Suresh Sadhwani said in a statement.
The Kishore Biyani promoted retail chain also has big expansion plans and intends to open around 250 stores in the next 5 years and has immediate plans of adding 100 stores in the next 3 years across the country.
Brand Factory retails around 200 brands out of which 30% forms their own brands in the stores. Brand Factory operates 55 stores in 22 cities presently with a revenue more than Rs 1,200 crore.

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