Boss recruits trio of male stars for Fall 2017 campaign

Lewis Hamilton, James Marsden and Patrick Janelle are ringing in the new season with starring roles in the Hugo Boss Fall / Winter 2017 campaign. 
Boss 'Own Your Journey' Fall 2017 campaign: James Marsden©Hugo Boss - Hugo Boss


The campaign, titled ‘Own Your Journey', sees the trio act as the protagonists in three individual short films, in which they talk about the values and philosophies behind their success. The concept launches Wednesday with Marsden's episode, a sun-soaked piece in which the elegantly decked out "Westworld" actor is filmed savoring a quiet moment in a harborfront setting, before boarding a boat and heading away towards new and exciting horizons, all the while narrating on the importance of "drinking up what the world has to offer."

Marsden sports a variety of looks from the German fashion house's new fall collection throughout his video, including two tailored suits, a more casual shirt-and-sweater combo, and a colorful windbreaker. Promotional images show Instagram star and lifestyle influencer Janelle dressed in slick citywear, while Formula One racing driver Hamilton is captured in a shearling bomber jacket, knitted sweater and racing overalls.

Boss has opted for a staggered release strategy, with Janelle's episode set for release on August 16. Hamilton's film will complete the series on September 6.
 

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