Boheco's B Label clothing line hosts pop-up stores across India

By

Isabelle Crossley

Published
Jan 3, 2018

The agro-based enterprise Boheco’s clothing brand B Label is rolling out its sustainable hemp clothing across India at a number of pop-up shops as the brand pioneers hemp textiles.

After hosting pop-up shops in London this autumn, the Indian business Boheco’s B Label has recently been showcasing their apparel and accessories across India. The brand is set to have a pop-up shop at the Khala Ghoda Arts Fair in Mumbai that will take place this February and has an array of other events in the works. The brand also launched their B Label e-commerce store and social media campaign in December and was just recently named as one of the ten most promising start-up businesses in India by the Young Turks.

The brand state that hemp is the most durable natural fibre on the planet and is 98 percent UV resistant, also repelling bacteria and dust. Boheco is using new technology to transform the textile from a rather scratchy one to something as soft as cotton and is using this fabric for their B Label clothing range. The clothing manufacturing arm of Boheco employs around 60 individuals that make up the entire production process including the Mandakini Women Weavers Co-operative in the Kedarnath valley of Uttarakhand.

Boheco was founded in January 2013 by Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sanvar Oberoi, Sumit Shah, and Yash P. Kotak with the tagline “Educate.Cultivate.Elevate”. The current B Label product range features scarves and stoles in a wool hemp blend and a variety of ready to wear including shirts and sweaters.