Published
Aug 28, 2018
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Biba signs Parineeti Chopra as brand ambassador for Rangriti

Published
Aug 28, 2018

Biba Apparels Pvt Ltd has signed Bollywood actress Parineeti Chopra as the brand ambassador for its ethnic brand Rangriti.

Biba signs Parineeti Chopra as brand ambassador for Rangriti - Parineeti Chopra - Facebook


The actress will feature in the brand’s new campaign ‘Your World, Your Stage’ which is expected to be rolled out ahead of the upcoming festive season in India. Biba is confident that Parineeti’s popularity will help it expand its customer base in the country and help connect with millennials.
 
Siddharath Bindra, MD Biba Apparels in a statement said, “We are very excited to have Parineeti on board as the Brand ambassador for Rangriti. Rangriti is a growing brand and with Parineeti for Rangriti we expect the brand to grow even faster.”

Sanjeev Agrawal, CEO, Rangriti, added, “Rangriti has a pan India presence across town classes and therefore we needed a star whose has a wide appeal especially the youth. Parineeti and Rangriti are a perfect fit.”
 
Biba Apparels launched Rangriti as a cheaper priced subsidiary in 2015 and the brand’s current turnover is 100 crore rupees (approximately 15 million US dollars).

The business aims to triple that figure to 300 crore rupees (approximately 45 million dollars) over the coming few years and has massive expansion plans for the subsidiary.
 
Commenting on her association with the brand, Parineeti Chopra said “I am glad to partner with Rangriti on its journey in creating Indian fashion that appeals to women across age groups and genres. Rangriti’s range has a fantastic mix of fashion and comfort, making it relevant to so many more women.”
 
The brand currently has 56 exclusive brand outlets and expects to cross 100 stores by the middle of 2019.

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