Biba opens adds its 30th store in Delhi NCR

India’s leading ethnic wear brand Biba has added an exclusive store in Mehrauli, New Delhi as part of its ongoing expansion drive in the country.

With the addition of the 1405 sq feet store at Ghittorni, Biba has become the first brand to open its first EBO at city and takes the total store count to 17 in Delhi alone and a total of 30 stores in Delhi/NCR.

The new store will showcase brand’s autumn-winter collection that revives India’s past with traditional designs and silhouttes.

The store will also offers Biba’s vibrant collections such as awadhi anarkalis, mewari skirts, pastuni pants, nizami shararas, peshwai kurtas along with salwar-kameez, ethnic mix-n-match kurtas, palazzos, leggings, skirts, unstitched fabrics and Biba Girls.

Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Biba products are available through 235 stores in 103 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central. 

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