Published
Jul 25, 2018
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Biba expands footprint in Delhi-NCR with its 35th store

Published
Jul 25, 2018

Biba, the leading ethnic apparel brand, has strengthened its retail footprint in the national capital with the opening of its 21st store in Delhi and 35th in the NCR region.

Biba expands footprint in Delhi-NCR with its 35th store - Biba


The new store is located at Connaught Place and spread across an area of 1,400 square feet. The Biba store will house all its sub-brands at the store, which includes Anarkalis, Peshwai kurtas, skirts, tunics, kurta dresses and will have separate sections of Biba girls and Biba jewellery.

Commenting on the launch, Siddharath Bindra, Managing Director, Biba in a statement said, “Delhi is our home ground and we are proud to have launched the capital’s 35th store, at such a prominent location."

"Connaught Place is a hub for all major fashion outlets and now with BIBA being present there, will definitely help us to reach out to more customers. Moreover, with the re-vamp of Connaught Place we are even more confident that this will prove to be an exciting location for us to provide the best of product and services," he added.
 
Biba plans to add 200 exclusive brand outlets (EBOs) across India in the next three years and is eyeing Rs 600 crore revenue (approx $87.4) in the current financial year.
 
Biba currently has 250 exclusive brand outlets across the country and also available on all leading e-commerce websites.

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