Beauty portal Purplle turns to Google program for growth

Purplle, India’s beauty platform will be a part of technology giant Google’s Sand Hill India program to help it use technology in order to drive the next phase of growth for the company.
 
Purplle.com

The engagement will help Purplle benefit from Google’s vast knowledge bank, international network and support system.
 
Purplle joins about 150 startups that have been a part of this program globally over the past 3+ years.
 
Apart from upgrading its technology, the beauty firm is also looking to take in offline route for growth and will soon be opening five brick & mortar stores in Mumbai this year with an investment of about Rs 15 lacs per store to gain a larger share of the Indian beauty market.
 
As per a latest report by Indian Beauty & Hygiene Association (IBHA), the beauty and personal care (BPC) market in India is expected to touch $10 billion by 2021 growing at an annual rate of 5-6 per cent
 
Suyash Katyayani, CTO & Co-Founder - Purplle.com in a statement said, “The Google Sand Hill Program is at the forefront of technology innovation, the most exciting place to be for startups such as Purplle. What we look forward to, apart from mentorship, are early access to pilot programs, higher-touch customer support, access to new products and partnerships that companies of our size normally wouldn’t otherwise receive”.
 
Purplle was founded in 2012 by IITians Manish Taneja, Rahul Dash and Suyash Katyayani, Purplle has turned operationally profitable in just 4 years and has a monthly turnover of Rs 15 crore (approx $2.35 million). Its network consists of millions of customers, 650 brands, and 50,000 SKUs. 

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