Bata names Sushant Singh Rajput as its brand ambassador

By

Maverick Martins

Published
Oct 9, 2018

Footwear major Bata has signed Bollywood actor Sushant Singh Rajput as its brand ambassador for its new casual range as it looks to tap the young consumers for future growth in the country.
 

Sushant’s association with the brand is expected to enhance the visibility of the brand pan-India and help it acquire young consumers in the country.
 
Commenting on his association with Bata, Sushant in a statement said, "I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new 'be surprised' campaign showcasing the latest men's casual collections. And believe me, it will leave you surprised too.”

Sandeep Kataria, CEO of Bata India Limited, added, "Sushant is a multi-faceted actor who is a favourite amongst today's youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth."
 
Bata is planning a massive expansion in India during the current financial year and will be opening 150 stores across the country. It had earmarked a budget of Rs 100 crore ($14.6 million) for setting up new stores, rebranding and modernising store during the fiscal year.
 
Bata India is the largest footwear retailer in India and retails in over 1,290 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.