Ayesha Accessories opens brick and mortar store in Pondicherry

By

Isabelle Crossley

Published
Sep 11, 2018

Ayesha Accessories has opened a flagship store on Mission Street in Pondicherry that includes a café designed by co-founder Jaqueline Kapur.

The new Ayesha Accessories store in Pondicherry retails the brand’s wide array of accessory styles and the store itself has been set up with thematic displays of the brand’s different collections. The products themes include pastel, ethnic, and metallic and the store’s subsidiary brands are also given their own sections.

The store features a full-glass façade and a bright pink sign. The walls are painted matte grey and antique doors are displayed on the walls to showcase the jewellery. The store has all wooden fixtures which were sourced from local antique shops and have been restored and painted in shades of white and grey. The pink floor gives the shop a fun feel and the design is a mix between the brand’s aesthetic and that of Pondicherry itself.

The store also features a café called PY Love Café which was created by the brand’s co-founder Jaqueline Kapur and brand manager Dona Aideau. The café is designed in pastel shades and also features whimsical details such as a wall full of broken clocks. The menu includes refreshments such as carbonated cold coffee and meal options such as black charcoal burgers.
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