Auysh names Akshay Kumar as brand ambassador

Hindustan Unilever Ltd’s Ayurvedic cosmetic and personal care brand Ayush announced Akshay Kumar as its brand ambassador on Wednesday.

Ayush by Hindustan Unilever Ltd has just appointed Akshay Kumar as its brand ambassador - Ayush- Facebook

Bollywood star Kumar will star in a set of video adverts for the company in his new role as brand ambassador. When asked about his connection to the brand, Kumar said, “Ayurveda has been an integral part of our culture for years. I personally believe that it answers most of the modern lifestyle problems, which is found in simple natural remedies that have always been a part of our roots.”

Ayush will launch a new line of products to accompany their collaboration with Kumar and these will be available in northern and southern states from late August and in eastern and western states from September. Hindustan Unilever Ltd’s push towards natural products has come at a time when chemical free cosmetics, personal hygiene products, and toiletries are becoming increasingly popular in India following the global trend. With this trend there has been a recent influx of Korean products which often advertise that they are natural and chemical free and so Unilever is trying to harness the natural trend and bring it back to the local manufacturing market.

The Executive Director and Vice President of Personal Care for Hindustan Unilever Ltd, Sandeep Kohli, stated that, “Akshay Kumar is the perfect choice for our brand as there is a genuine synergy between our philosophy and his belief in the power of Ayurveda.” This new branding focus will see Unilever pushing natural products and hoping to profit from the current chemical-free trend. 

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