Aurelia appoints Disha Patani as brand ambassador

Women's apparel company TCNS Clothing has signed Bollywood actress Disha Patani as brand ambassador for its ethnic-wear brand Aurelia.

TCNS appoints Disha Patani as brand ambassador for Aurelia - Aurelia

The brand has signed a one-year deal with the young actress to strengthen its position in the Indian market.
Commenting on the brand’s association with Disha, Anant Daga, Managing Director of TCNS in a statement said, "Associating with Disha Patani, who is a youth icon is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos."
Disha Patani, added, "I am proud to be associated with Aurelia, a brand that is an icon for the modern Indian woman. It connects with me even more as the brand gives a contemporary taste to traditional Indian-wear and adds a chic vibe to ethnic looks.”
Aurelia was launched by TCNS Clothing in 2009 and caters to the Indian woman.

The brand is part of TCNS Clothing Company Limited and has over 183 exclusive brand outlets and 752 large format store outlets located across 184 cities in India.

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