Asics to scale up Onitsuka Tiger stores in India, aims sizeable growth by 2020

By

Maverick Martins

Published
Oct 23, 2017

Japan’s Onitsuka Tiger, the lifestyle brand by sportswear giant Asics is aiming to achieve a sizeable growth by increasing its store count and will add 3 stores a year in tier I cities, said a top company official.
 

Onitsuka Tiger last month had opened its first monobrand store in India at the Palladium Mall, Lower Parel in Mumbai.  Asics is to looking to scale up Onitsuka Tiger business by catering to the high end style conscious consumer from the metro cities to boost its footwear market share in India.
 
"We plan to add 3-4 Onitsuka Tiger stores every year for the next few years. We aim to achieve a sizeable growth by 2020," Asics India Managing Director Rajat Khurana was quoted as saying by a news agency PTI.
"We see a huge potential in Tier 1 cities such as Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh, Pune for opening Onitsuka Tiger Stores in the coming years," he added.

"There seems to be ever increasing and growing appetite for luxury things. India has, hence, become an aspirational market for the high-end International brands like us. This all means that we can grow a lot in India," Khurana said.
 
Onitsuka Tiger shoe range starts from Rs 5,999 (approx $95) and goes up to Rs 30,000 (approx $500). The brand  was created in 1949 by Kihachiro Onitsuka and currently has over 200 stores worldwide. Asics entered the Indian footwear market in 2015, and currently has 22 mono-brand stores in India. The brand is available on all leading e-commerce websites in the country.