Published
Feb 19, 2018
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Arya Satheesh Babu launches Aroya boutique

Published
Feb 19, 2018

The actress and television personality Arya Satheesh Babu has launched her own boutique, Aroya, in Vazhuthacaud, Kerala.


Arya Satheesh Babu has launched her own boutique, Aroya, in Vazhuthacaud - Aroya- Facebook


The South Indian actress, anchor, and personality Arya Satheesh Babu has opened a boutique with Resmi Varun and Varun Somarajan in Vazhuthacaud in Kerala’s capital, Thiruvananthapuram.

“Finally got my dreams lit up in glory,” said Satheesh Babu on her Facebook page after opening the store to customers.

The boutique sells an array of traditional and fusion wear created by Satheesh Babu and her design team. “It is a dream come true. I have been planning to open a boutique of my own for many years,” Satheesh Babu told The Hindu. “Roya is my six-year-old daughter. We focus on customised clothing, be it casual dresses, designer wear, bridal wear, saris or kid’s clothing. There is an impression that boutiques sell only high-end clothing. We want to show our customers that fashion is affordable. Satheesh Babu said that, as the “colour of 2018” is Ultra Violet, their upcoming collection will take that as its theme.

An increasing number of celebrities are foraying into fashion and moving beyond their traditional role as brand ambassador to become investors and designers. With Sunny Leone’s upcoming makeup line, recent clothing line launches including Sonam and Rhea Kapoor’s Rheaon, and investments such as Alia Bhatt’s stake in StyleCracker, the links between Indian celebrities and the fashion industry are becoming more and more formal.

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