Arvind Ltd launches ready-to-wear brand ‘Arvind’

By

Maverick Martins

Published
Apr 24, 2017

Textile to retail company Arvind Ltd has launched ready to wear menswear under the brand Arvind. The brand will be launched across The Arvind Stores before branching out as a separate entity eventually to cater to the $10 bn market in the country, according to a report in the Economic Times.

“Arvind Ltd comes full circle with brand Arvind,” said Kulin Lalbhai, ED, Arvind Ltd. The brand will offer garments that will cater to the requirement of the Indian men for his work, leisure and ceremonial requirements, respectively. The company expects to make brand Arvind Rs 100 crore entity in 3-4 years.
 
The company will launch Arvind across 50 The Arvind Stores in Gujarat and Karnataka and eventually make it available across all 170 The Arvind Stores by next season, he said. Lalbhai said the brand will be retailed online on nnnow.com.

The collection is a seamless blend of Indian motifs, fabrics and western fashion and the company is even contemplating teaming up with certain indigenous handloom clusters for the label, he said.