Arvind Ltd acquires Khadi mark with global denim dream

By

Maverick Martins

Published
Jul 24, 2017

Indian textile and apparel major Arvind Limited with a vision of taking khadi to the world is following in the footsteps of its contemporaries Raymond Ltd and Aditya Birla Fashion by officially signing an agreement with the official body for khadi in India Khadi & Village Industries Commission (KVIC) for the sale of the fabric.

The agreement gives Arvind Ltd the official nod to produce and market its latest collection of ‘Khadi denim’ in India and abroad with the authentication of a ‘Khadi mark’ on their products.

Indian brands Raymond Ltd and Aditya Birla Fashion have already acquired the khadi mark for their products ‘Khadi by Raymond’ and Peter England respectively.

“Taking Khadi to the world is only the beginning for Arvind Denim. The group’s vision is to build a substantially scalable supply chain platform, capable of servicing large international brand requirements. Several of Arvind’s potential clients are major fashion brands which have expressed interest in creating their clothing lines around Khadi Denim,” Executive Director- Arvind Ltd, Punit Lalbhai said in a statement.
 
Arvind also showcased its latest collection of Khadi denim at the official signing event in Gujarat wherein a new avatar of ‘Khadi denim’ – hand-spun, hand-dyed, and handwoven made by artisan communities from across the villages of India was displayed.

The KVIC -Arvind initiatives for launching Denim Khadi is a step in the direction of making Khadi for all, said Vinai Kumar Saxena, Chairman. Saxena had earlier said that involvement of corporates in khadi industry shall help the artisans to generate more income and boost business of KVIC.
 
Arvind Limited in line with the agreement plans to buy 1 million metres of Khadi Denim per year. Under the agreement, Arvind Limited has been certified with a ‘Khadi mark’ for its products to be showcased across the globe with a unique identity.