Arvind, Invista showcase Decode denim collection

Denim giant Arvind and the largest fibre producer Invista have teamed up to launch the festive collection for 2017, called Decode. This fresh and ultramodern collection was showcased in the form of flamboyant runway show.

The festive ’17 show Decode, highlights the multifaceted nature of denim fabrics.

"We are here to showcase 'Decode' the festive collection. Arvind Ltd every year comes up with new innovations in denim fabric and I promise today that we will be coming up with new innovations in fabric every year. I thank Invista for believing in us and being there with us through this journey," said Aamir Akhtar, CEO, Denim Fabrics, Arvind Ltd.

The fashion show showcased an innovative line of Flip denims (reversible denims), Azurite (Arvind’s patented technology of premium saturated indigo fabrics), 360 degree Mutants (multidirectional stretch knit denims) and XL Mutants (wider width knits for better production efficiencies) to name a few.

The collection also boasted Denim Express, which is a speed to market solution of versatile fabrics that are always in vogue – a much needed requirement of the industry. The collection further extends to popular Arvind categories of Blue Natives, Neobubble and Boomerang along with the bestsellers across the market.

Other than the fashion show, the runway also displayed a khadi denim collection. Arvind recently received much appreciation globally for this sustainable fabric.

Arvind and Invista are both synonymous in the Industry for bringing out innovative technologies for the consumers.