Arrow opens its first concept store in Mumbai

Arrow, the American menswear brand marketed by Arvind Fashions Limited in India has launched its first concept store in the city of Mumbai.
 
Arrow opens its first concept store in Mumbai - Arrow

The new store is located at High Street Phoenix in Mumbai with an area of 1,000 square feet and will house the complete range from Arrow’s latest collections.
 
Commenting on the store launch, Sumit Dhingra, Chief Operating Officer of the Heritage Brands Division, Arvind Fashions Limited in a statement said, “In today’s retail environment, customer’s purchase decisions are highly influenced by the store ambience and experience. We are delighted to present the new Arrow store design, which celebrates the brand’s strong legacy of dressing professionals for the last 167 years.
 
“Going forward, we believe it is vital that every Arrow store must reflect the brand ethos. We are looking at revamping some 55 stores currently according to this new concept,” Dhingra added.
 
Arrow is planning massive expansion across the country and will be adding a total of 55 EBOs during the current financial year. Arrow will also open in 250 shop-in-shops and expecting 20 percent growth on the back of its expansion over the next five years.
 
Arvind Fashions limited also owns the licences for brands like Gant, Nautica, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee, and Geoffrey Beene besides Arrow.
 
Arrow currently has over 250 Arrow EBOs in India’s leading metros and 1,000 shop-in-shops in multi-brand outlets like Shoppers Stop.

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