Anushka Sharma's Nush to discard label designs accused of plagiarism

Bollywood actor Anushka Sharma’s recently launched fashion label Nush is in troubled waters after the brand was accused of selling copies from a Chinese website.

Anushka Sharma-Facebook

Anushka had formed a joint venture with Suditi industries Limited a leading player in the retail market for marketing of the brand across the country.

Reacting to reports on the label lifting pieces from a Chinese website, Pawan Agarwal, CMD Suditi Industries, in a statement said, "We have just got to know about the discrepancies in some designs of our brand Nush and we are taking strict action about the same.

"Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too." Agarwal added.

"We would also like to mention that some of the designs highlighted just have commonalities with prevelant fashion trends and are not copies as mentioned," he said. "So we along with our partner Anushka Sharma are also ensuring that these specific designs are not put on floor and will discard this out from our range," he added.

He also clarified that their business partner Anushka was "never part of our designing and procuring process".

"She was only involved in advising us on the styles that could go on the floor based on her personal style and sensibility for which she had dedicated a lot of her time and effort," said Agarwal.

Anushka Sharma in a statement during the launch had said: “With Nush, we endeavour to bring fashionable and beautiful clothes under one label. I have personally taken interest in the styles of Nush, so there’s a bit of myself in all the outfits. Nush is for every woman who is her own stylist”.

The product line for Anushka’s brand includes denims, jackets, dresses and tees priced between Rs 699 (approx $12) to RS 3,999 (approx $75).

Copyright © 2018 All rights reserved.

Fashion - Ready-to-wearDesign