Anta Sports to use Noble’s XT2 odour management technology

Supplier of antimicrobial and conductivity solutions Noble Biomaterials has allied with Anta Sports Products, which will use Noble’s XT2 odour management technology in its products.

China’s biggest sportswear brand will use the technology in its performance apparel and footwear products for the Anta, Fila, Descente and Anta Kids brands in China.

Noble and Anta have created innovative new fabrics with the XT2 technology, designed to eliminate odour in fitness, sport and lifestyle products.

The new product line will be launched in fall 2016 and will be sold in Anta’s more than 7,500 branded retail stores across China.

Jeff Keane, CEO, at Noble Biomaterials said, “We are thrilled with the Anta partnership and look forward to working together to develop performance products that allow people to reach their potential.”

Anta’s director of innovation, Roger Wang too said, “We strongly believe the agreement for use of XT2 will greatly benefit Anta and leverage our mutual effort behind technology innovation.”