Anita Dongre to open two stores in New York

By

Maverick Martins

Published
May 4, 2017

Indian fashion designer Anita Dongre will be the first Indian designer to open two stores in New York City and she says they will have bespoke services in bridal couture.

 
Anita's sustainable brand 'Grassroot' will make its overseas debut with a store in Broome Street by end of June followed by the launch of couture store on Wooster Street by mid-July.
 
"Indians are living everywhere across the globe. The brand already has global presence online but when it comes to bridal couture, it's always nice to have bespoke services. The new space will offer that," Anita told a news agency.

The store will showcase the brand's fresh new look for the New York summer. The brand is aimed at celebrating traditional Indian crafts while reviving and sustaining the indigenous industries.
 
The designer has a lot of NRI brides who have been travelling to India to select their wedding wear. The New York store is a big step in getting closer to her American consumers.