Published
Oct 15, 2018
Download
Download the article
Print
Text size

Anita Dongre's Global Desi launches festive line with Kangana Ranaut

Published
Oct 15, 2018

Anita Dongre has launched Global Desi’s winter/festive line with the Bollywood celebrity actress Kangana Ranaut, the brand’s muse and star of the line’s campaign.

Global Desi’s winter/ festive line has launched with Kangana Ranaut - Global Desi


In time for the festive season, Global Desi by Anita Dongre has launched a line of festive wear. The line is designed to evoke a classic image of the holiday season with the brand’s signature boho twist. Kangana Ranaut was chosen as the muse of the line as she too is known for her free-spirited style.

The line features an array of festive wear in the brand’s signature light-hearted and creative style. Garments in the line include floral print lehengas, crop tops, jumpsuits, maxi-skirts, sets, sarees, floaty dresses, and kurtas.

The collection was inspired by Rajasthan’s fine art and culture and includes bold hues and gold detailing. Colours include sunset yellow, bright red, deep blue, and metallic gold. Alongside clothing, the line features jewellery such as tassel earrings and pendants as well as footwear including beaded kolhapuris and strappy sandals.

The collection’s campaign sees Ranaut revelling in a traditional, warm home wearing a saree, jumpsuit, and lehenga. The glamorous yet relaxed nature of the collection shines through with its natural and candid-esque campaign.

The collection has launched on the Global Desi e-commerce store, as well as in shops. 

Copyright © 2024 FashionNetwork.com All rights reserved.