Amitabh Bachchan to endorse Lux brands Venus, Cott

By

Maverick Martins

Published
Aug 30, 2017

Bollywood actor Amitabh Bachchan has been signed by Lux Industries Ltd as the brand ambassador for its brands Venus and Cott's wool.
 

Lux Industries Ltd has posted 60 per cent rise in net profit at Rs 16 crore for the quarter ended June 30, 2017, compared with Rs 10 crore in the same period last year. Total income from operations was up by 43 per cent at Rs. 260 crore (Rs 182 crore). Its EBIDTA stood at Rs. 32.32 crore (Rs 19.97 crore) during the quarter under review.
 
The company is expecting a further boost to its sub brands and hopes celebrity endorsements will help it overcome the business disruption it faced in July 2017, due to the implementation of GST and report strong results in the next quarter.

On his association with LUX Industries, Amitabh Bachchan, said, "From the last 60 years LUX has been a prominent name in most of the households and is one of the most accepted hosiery brand in the country. I am delighted to begin a new journey as an ambassador for LUX Venus and Cott's wool and take the brand legacy forward."
 
Ashok Todi, Chairman, LUX Industries Ltd in a statement said, "This is a moment of immense pride for us at LUX Industries as we believe that the legacy of these brands is crowned with the momentous occasion by getting on board actor extraordinaire Amitabh Bachchan as our brand ambassador for the first time by any hosiery brand in India. We hope with this association we will be able to communicate and reach a wider segment of customers."
 
Lux Industries Limited is an India-based company engaged in the manufacture and sale of knitted apparel, including hosiery. The Company offers various products for men, women and kids.
 
Bollywood actor Varun Dhawan and Parineeti Chopra also endorse Lux sub brands Cozi and Lyra.